How Bildap Uses Ahrefs Content Explorer to Plan High-Impact Blog Posts
- Nima Aksoy
- May 14
- 3 min read
How Bildap Uses Ahrefs Content Explorer to Plan High-Impact Blog Posts
If you’ve ever struggled to come up with blog topics that people actually want to read, you’re not alone. At Bildap, we use Ahrefs Content Explorer to solve that exact problem—and to make sure our clients’ blogs drive traffic, not just take up space.
This post breaks down how we use Content Explorer to plan blog calendars around topics that are both trending and evergreen, helping small businesses publish content that ranks, resonates, and converts.
Why Content Planning Needs Data, Not Just Ideas
Many blogs fail because they’re built on guesswork. A great content calendar should be based on real insights about:
What your audience is searching for
Which topics are currently trending
Which blog formats perform best in your industry
Ahrefs Content Explorer gives us that data in one place. It’s not just a brainstorming tool—it’s a strategy tool.
Step 1: Find What’s Working in Your Industry
We start by searching broad keywords related to your business inside Content Explorer. This surfaces thousands of articles published across the web, ranked by:
Organic traffic
Referring domains
Social shares
Publication date
For example, for a SaaS client in HR tech, we might search “employee onboarding tools” and immediately see:
Which headlines are getting the most clicks
What questions people are asking
How competitors are framing their content
This helps us zero in on what’s trending now and what’s consistently performing.
Step 2: Spot Evergreen Content Opportunities
Trending topics are great for short-term traffic. But evergreen content—posts that stay relevant over time—is what drives consistent growth.
In Content Explorer, we filter for:
Posts published more than 6–12 months ago
Still generating high monthly traffic
Consistent backlink growth
These posts give us a blueprint for what kind of long-form guides, how-to articles, or explainer posts we should create (or improve) for our clients.
Example: For a home services client, we found that “how to winterize your plumbing” was pulling in steady traffic year after year. We turned that into a detailed blog post and paired it with a seasonal reminder email campaign.
Step 3: Analyze Content Gaps and Underused Angles
Next, we use Ahrefs’ filters to spot gaps. We often find:
Topics with high traffic but low content volume
Unique subtopics that competitors haven’t covered
Formats (like checklists or case studies) that are underused
This is where we get strategic. We don’t just copy what’s working—we look for underserved angles where our client can stand out.
Pro tip: We also cross-check these ideas with Ahrefs Keyword Explorer to make sure we’re aligning topics with high-intent search terms.
Step 4: Map Ideas into a Monthly Content Calendar
Once we’ve collected and vetted our best-performing topics, we organize them into a content calendar. Our calendar includes:
Target keyword and topic
Post title and format (e.g., listicle, how-to, comparison)
Publishing date and seasonal relevance
Supporting internal links and CTAs
This helps our clients stay consistent with publishing and ensures every post serves a specific SEO goal.
Want to learn more about building a content calendar? Check out our guide to content strategy for small businesses.
Step 5: Monitor Results and Refine Topics
After publishing, we track performance in Ahrefs and Google Search Console. We look at:
Organic traffic by page
Keyword movement
New backlinks and referring domains
Top-performing content by engagement
We then use these insights to double down on what’s working and revise or expand lower-performing posts.
Better Blogs Start with Better Research
Ahrefs Content Explorer helps us take the guesswork out of blogging. With the right data, we create blog calendars that blend trending interest with long-term value—so your content works harder over time.
If your blog isn’t bringing in traffic or leads, it’s time to rethink your strategy.
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