5 Types of Marketing Videos Every Small Business Should Try in 2025

Why Video Marketing Still Rules in 2025

Let’s face it—attention is the new currency, and video is still the fastest way to earn it. In 2025, video content for small business isn’t just a trend—it’s a necessity. Whether you're a startup or a growing brand, creating video content helps you engage, educate, and convert customers faster than any other format.

Not sure where to start? Here are five powerful marketing video types every small business should try this year.

1️⃣ Explainer Videos: Break It Down, Build Trust

What they are:Short, engaging videos that explain what your business does, how your product works, or why your service matters.

Why they work:People want answers fast. Explainers simplify complex topics and are perfect for landing pages, email campaigns, or pinned social posts.

Pro tip:Use animations or screen recordings if your product is digital. Keep it under 90 seconds.

2️⃣ Testimonial Videos: Let Happy Customers Sell for You

What they are:Real customers sharing their experiences, either on camera or with voiceovers and visuals.

Why they work:Social proof is powerful. Hearing real people talk about your value builds trust and credibility instantly.

Pro tip:Film in the customer’s environment for authenticity. Add captions for better reach on mobile and mute autoplay.

3️⃣ Behind-the-Scenes (BTS) Videos: Show Your Human Side

What they are:Casual videos that give a peek into your process, team culture, or day-to-day operations.

Why they work:People connect with people. BTS content humanizes your brand and builds emotional connection.

Pro tip:Use Instagram Stories or TikTok for quick, raw clips. Save polished BTS videos for YouTube or your “About” page.

4️⃣ Product Demo Videos: Show, Don’t Just Tell

What they are:Walkthroughs or live-action clips that show your product in action and highlight key features or benefits.

Why they work:Seeing is believing. A good demo reduces buyer hesitation and boosts conversion, especially for ecommerce or software tools.

Pro tip:Include callouts, close-ups, and use-case examples. Keep it tight—under 2 minutes is ideal.

5️⃣ Short-Form Social Videos: Get Found in the Scroll

What they are:15–60 second videos made for platforms like TikTok, Instagram Reels, YouTube Shorts, and even Pinterest.

Why they work:Short-form video is dominating social discovery. It’s where new audiences find and follow brands.

Pro tip:Jump on trends, use hooks in the first 3 seconds, and include a clear CTA (comment, visit, buy, etc.).

Start Simple, Stay Consistent

You don’t need a Hollywood budget to succeed with video—just clarity, creativity, and consistency. Start with one format and build from there. The more you test and tweak, the better your videos (and your results) will get.

Ready to Bring Your Brand to Life with Video?

At Bildap, we help small businesses produce scroll-stopping, strategy-driven videos that drive results. From script to shoot to post, our team’s got your back.

Contact us today to plan your 2025 video content strategy or explore our Video Production Packages.